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VIRTUOSO LIFE Wins Best Travel Magazine Over National Titles

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Winning a national magazine award is nothing to sneeze at, but the staff at Virtuoso felt especially proud when the company’s flagship publication, VIRTUOSO LIFE, won “Best Consumer Travel Magazine” in the 2009 FOLIO awards, beating out competitors like National Geographic Traveler and Travel + Leisure . Exclusive Reading for Luxury Clientele What makes this win even more sweet is that, unlike its competitors, VIRTUOSO LIFE isn’t for sale on the newsstands. It’s considered a “private” or “corporate” magazine that only goes out to the best clients of Virtuoso’s member travel advisors. View the winning issue here . Esteemed Awards The FOLIO awards competition is the largest of its kind, this year drawing more than 2,000 entries from a who’s-who of well-known consumer magazines. Other gold winners included Time, Newsweek, Food & Wine, Field & Stream, Harper’s Bazaar, Golf Digest, and Entertainment Weekly . See the co...

Virtuoso Traveler: October/November 2017

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Food for thought: Culinary-based travels offer one of the best ways to experience another culture, which is why we’ve devoted the latest issue of Virtuoso Traveler to this tasteful theme. Get the dish on farm-fresh fare from Napa Valley to New Hampshire, whisky tours in Scotland, traditional cooking classes in Sri Lanka, Burgundy’s new wave of winemakers, and what’s for dinner in the world’s new culinary capitals (think barbecue in Charleston, sustainable seafood in Auckland, and vegetable-and-spice dishes in Tel Aviv). Also on the menu: travel-friendly gourmet gear, alternative dining venues at sea, and an insider’s guide to Paris – including the tables to reserve now. -Joel Centano, Editor of Virtuoso Traveler Virtuoso Traveler: October/November 2017

The Secret Science of Choosing a Travel Magazine Cover

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We create every issue of Virtuoso Life to inspire you to travel and explore the world, and we tap our network of professional photographers to bring stories to life with their images. One of the most important (and most debated) decisions of each issue involves determining the cover image. For the May issue of Virtuoso Life , we knew the image would show a Virtuoso hotel – it’s the Hotel Issue, after all, and the feature “Small Wonders: 20 intimate hotels, villas, and lodges worth adding to your short list” provided options aplenty. Our editorial and creative team consulted with the Virtuoso Hotels and Resorts team to help us choose which of 1,200 hotels to include – in fact, half of our hotels have fewer than 100 rooms. The editorial team presented three top contenders to Virtuoso’s Member Marketing Committee, an elected group of advisors that essentially serves as our publications’ editorial advisory board. “The advisors loved all of them for different reasons,” says editorial dir...